Customer Data
Digital Transformation Accelerated: How BMW is Reimagining Its Products, Customer Experiences & Workplaces
November 02 by Elizabeth Mixson
By combining ambient technology with cutting-edge advanced analytics, BMW is building a next generation mobility company.
Digital Transformation (DX) Accelerated: Inside Ikea’s Digital Transformation
June 15 by Elizabeth Mixson
How Ikea embraced a new, digital-first approach to reinventing itself for its next stage of market dominance.
Unpacking Data Wrapping: Data Informing The Customer Experience
October 05 by Seth Adler
The big four focus areas are Organize, Democratize, Analyze and Monetize the data. In his session for AI, RPA & Data Live, Robert Welborn admits to spending 90% of his time organizing data. But the se...
